"[…] En pocas palabras, el kitsch no es, en primera instancia, un fenómeno artístico, sino una enfermedad de la fe. El kitsch comienza como doctrina e ideología, y desde allí se propaga para infectar todo el mundo de la cultura. La «disneyficación» del arte es sólo un aspecto de la «disneyficación» de la fe -y ambas implican una profanación de nuestros valores más elevados. Kitsch, como nos recuerda el caso del mundo Disney, no es sentir demasiado, es un defecto.El mundo kitsch es en cierto modo un mundo deshumanizador, donde la emoción se desvía de su objetivo normal hacia estereotipos edulcorados, permitiéndonos rendir homenaje al amor y la tristeza sin el inconveniente de sentirlos. No es casualidad que la llegada del kitsch al escenario de la historia coincidiera con los horrores hasta ahora inimaginables de la guerra de trincheras, el Holocausto y el Gulag, todo lo cual cumplió la profecía anunciada por el kitsch: la transformación del ser humano en muñeco, cubierto de besos en un momento y hecho trizas al siguiente"
"[…]Put simply, kitsch is not, in the first instance, an artistic phenomenon, but a disease of faith. Kitsch begins as doctrine and ideology, propagating from there to infect the entire world of culture. The «Disneyfication» of art is just one aspect of the «Disneyfication» of faith -and both involve a desecration of our highest values. Kitsch, we are reminded by the case of the Disney world, is not feeling too much, it is a defect .
The world of kitsch is in a way a dehumanizing world, where emotion is diverted from its normal target to sugary stereotypes, allowing us to pay tribute to love and sadness without the inconvenience of feeling them. It was no coincidence that the arrival of kitsch on the stage of history coincided with the hitherto unimaginable horrors of trench warfare, the Holocaust and the Gulag - all of which fulfilled the prophecy announced by kitsch: the transformation of the human being into a doll, covered in kisses one moment and torn to shreds the next."
Roger Scruton
The world of kitsch is in a way a dehumanizing world, where emotion is diverted from its normal target to sugary stereotypes, allowing us to pay tribute to love and sadness without the inconvenience of feeling them. It was no coincidence that the arrival of kitsch on the stage of history coincided with the hitherto unimaginable horrors of trench warfare, the Holocaust and the Gulag - all of which fulfilled the prophecy announced by kitsch: the transformation of the human being into a doll, covered in kisses one moment and torn to shreds the next."
